5
Aug

M&A: acquisition PR for radiation oncology company Nucletron

Nucletron BV hired Media Wise to handle internal and external communications surrounding its acquisition of sector colleague Isodose Control BV. The agreed merger was announced on June 2 and led to articles in Dutch dailies De Telegraaf and Het Financieele Dagblad based on interviews conducted with the two companies’ CEOS.

The Media Wise team consisted of Emma Robson, Jeroen Bruning and Ewold de Bruijne. Jeroen was formerly head of global healthcare communications at Philips Electronics. Ewold has worked in corporate communications for Aegon, Buhrmann, Akzo Nobel and Ziggo.