25
Mar

Astra Zeneca Netherlands CEO argues in favour of GP visits

At a national healthcare debate organised by the Netherlands pharmaceutical industry association Nefarma, Astra Zeneca Netherlands CEO Hans Sijbesma defended doctor visits by pharmaceutical reps. These visits ensure that doctors receive clear, complete and accurate information about existing products and are kept to date about innovations, he said.
View a video report on the debate (in Dutch) here: Nefarma Interview

Media Wise provided communications advice.