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Dec

Quadrilingual Quotes: Medical message training in Geneva

On November 29 Media Wise gave media training in Geneva to a group of country medical directors of a leading pharmaceutical company. The main topic was Attention Deficit Hyperactivity Disorder, or ADHD.  The session consisted of a theory session in which participants learned tips and techniques for ensuring their messages are clear and concise, and that they are delivered on target and with control. Participants then split into groups to do one interview in English — to enable an open group discussion on content — and one interview in the participants’ own language to built confidence. The participants came from a variety of countries, which resulted in one breakout group being conducted in four languages. “To bridge the language gaps in such situations, trainers are asked to involve the other participants in giving feedback on body language and voice,” explains Media Wise Managing Director Emma Robson. “That way everyone feels they have a part to play. Interestingly, because they unable to understand,  they are able to focus even more intently on those important non-verbal aspects of communication.”