In April Media Wise made the final editorial changes to a printed summary report and more extensive official online Sustainability Report for the international brewer HEINEKEN. Media Wise supported HEINEKEN during the extensive editing and copy writing process spread over five months.
HEINEKEN decided to publish the report as an online version only, thereby adhering to its sustainable business goals.
HEINEKEN has made good progress in its sustainability journey. In the last three years the company has cut the amount of water needed to produce a liter beer by more than 15 %, to 4.3 l. Its mission to make responsible consumption of alcohol aspirational is having a positive influence on drinking behaviours. The full sustainability report can be found here