Politicians who dodge questions: Too much media training, or lack of common sense?18 March 2012

This past weekend I was invited to give my views on the media performance of Dutch Prime Minister Mark Rutte, on Dutch national radio’s Sunday programme Vier Zeven. Did I think Rutte had been media-trained? Did it show? What did I think of his performance? Mark Rutte is a very good communicator, I said, because [...]

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Elephants and Emails: a tale of sustainability22 November 2011

What’s the link between a Dot Com CEO’s gruesome killing of an African elephant and a communications company’s stranded email? Supply chain infection! For the past 12 years Media Wise and The Green Place have used the webhosting services of U.S.-based GoDaddy, one of the biggest providers worldwide. GoDaddy offered good value for money. We [...]

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Don’t risk your reputation22 September 2010

Corporate responsibility is, as it should be, high on the agenda these days. Companies now realise that you ignore sustainability and ethical practice at your peril. The recent Trust Barometer Survey by Edelman showed that in the U.S and Western Europe trust and transparency are as important to a company’s reputation as the quality of [...]

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When PR goes too far13 August 2010

An article in the Guardian last week and blog posted by Ethical Corporation Managing Director Toby Webb makes some very relevant points about the issue of supply chain responsibility for large multinationals who outsource communications services.  Webb writes:  “It will become untenable for big, sustainably-minded companies to continue to employ PR and lobbying firms, even [...]

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