Marley Spoon launches new ad campaign message after Media Wise training6 September 2018

Marley Spoon is a Berlin-based company that puts together ‘meal boxes’ filled with inspiring ingredients and menus and delivers them fresh to your door. The service targets consumers who want to cook for themselves, but have no time to shop or plan menus. Up until recently, in the Dutch and Belgian markets, where a number [...]

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Mouth-watering meals in minutes, with the help of Marley Spoon21 June 2018

Berlin-based Marley Spoon is one of a host of new companies now offering regular delivery of a food box, filled with fresh ingredients, for busy people who lack the time or inspiration to shop for and prepare an appetising meal. The Marley Spoon boxes come packed with healthy, high-quality ingredients, and a clear, step-by-step guide [...]

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The wood that lasts 100 years – or more?11 April 2018

Accsys Technologies produces Accoya, a kind of wood that could be the world’s most durable. Longer lasting than teak, and with a stability and hardness that makes it ideal for windows, decking, building structures and bridges, Accoya is guaranteed by its makers to last 50 years. In fact independent tests project a lifespan of up [...]

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France leads on food sustainability in Barilla Foundation/EIU study10 December 2017

France was named the most sustainable country world-wide for food, scoring highly in terms of nutritional balance and waste management. Italy came out top of the rankings of most sustainable agricultural systems world-wide. The second edition of the Barilla Center for Food & Nutrition’s Food Sustainability Index, compiled in collaboration with the Economist Intelligence Unit, was launched [...]

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Know how to ask the right questions in interviews25 March 2013

Though we often find ourselves the subjects of interviews, sometimes the tables are turned and we find that we’re the ones doing the questioning. What’s the first-time interviewer to do? Though asking questions may seem as natural as chatting with a friend, there’s a true art to interviewing. If you don’t have the time to [...]

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One simple trick to transform your media appearances28 February 2013

  Whether for print, radio, television or the web, there’s no denying that media appearances can be disastrously stressful. In addition to worrying about your appearance, your posture, and your tone of voice, there’s that pesky problem of what in heaven’s name you’re going to talk about. How do so many CEOs and politicians so [...]

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Those bourgeois bohemians, and why they’re good for business22 November 2012

Parodied, mocked, and dismissed, the bourgeois bohemian is nonetheless a huge cultural force.  ”Bobos’” for short, these are the people who reject conspicuous consumption and mass consumerism in favor of all things local, organic, artisanal, handmade and authentic. As (slightly) exaggerated in the sketch comedy show Portlandia, these are the people who demand not only to know if [...]

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What lies buried under CSR reporting? An engaging story!30 July 2012

Many corporations are suffering under the increased demands of sustainability reporting. Reports prepared to satisfy the Global Reporting Initiative standards, along with reports specific to individual investors, often mean that social responsibility and communications departments are swamped with the minutiae of slightly different questions that can require vastly different answers. Public-facing storytelling gets buried under the pressure of [...]

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The value of values9 May 2012

The financial crisis and changing market developments have made many companies aware of their vulnerability, with increased competition and waning consumer confidence posing new threats. In these turbulent times, it is important to stay strong as a business and to re-examine not just your strategy, but also your values. Corporate brands can no longer just [...]

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A lesson on the power of metaphor from Inditex founder Armancio Ortega27 March 2012

Armancio Ortega,  founder and chairman of Spanish fashion group Inditex, understands the power of metaphor. In an article this week in The Economist, the 75-year-old Galician compares fashion with fish. The metaphor is particularly appropriate for a man born and bred in a small fishing village next to the famous Spanish fishing port of La Coruña. Flogging [...]

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