Arcadis, the global engineering, water resource management, design and environmental services company, hosted its annual senior management conference in Rotterdam this year, on the SS Rotterdam. This famous cruise ship, part of the Holland America Line,  plied the Atlantic for 38 years, from Rotterdam to New York. Her maiden voyage in 1958 was graced by today’s Dutch Queen Beatrix. Its slogan at the time was: “The ship of tomorrow today!”  The ship, now a hotel, was thus a highly fitting venue for Arcadis’s discussion of its future strategic course. At the end of the two-day event, the 130+ managers engaged in a debate on strategy and implementation, which was moderated by Media Wise managing director Emma Robson.