The Quote that Broke the Swiss Bank
Posted on 29th March 2023 in Communication @en, Communications, Investor Relations @en, Marketing, News, Our Blog, Public relations
Did Saudi National Bank President, Ammar Al Khudairy, know what he was doing when he gave a confident, 5-word answer to a question on Bloomberg TV on March 15? I suspect not. His answer to the question of whether the Saudi bank would provide financial assistance to Switzerland’s largest bank, Credit Suisse, turned out to […]
Continue reading »Women’s Business Initiative interviews Media Wise founder Emma Robson
Posted on 9th October 2022 in News, Our Blog
The Women’s Business Initiative in the Hague interviewed Emma Robson about how Media Wise got started and the challenges of being a woman at work. Emma joined this club of women entrepreneurs in 2021. Photo: Emma about to give a training in Barcelona
Continue reading »A Splash in the FT
Posted on 7th July 2020 in News, Public relations
A casual conversation with a Dutch contact, with whom I have no professional relationship, led to the publication of a Financial Times story a couple of days later that became the most read article on June 13, 2020. The story I heard was that of a major corporation, IKEA, giving back furlough payments it did […]
Continue reading »Marley Spoon launches new ad campaign message after Media Wise training
Posted on 6th September 2018 in Marketing, News
Marley Spoon is a Berlin-based company that puts together ‘meal boxes’ filled with inspiring ingredients and menus and delivers them fresh to your door. The service targets consumers who want to cook for themselves, but have no time to shop or plan menus. Up until recently, in the Dutch and Belgian markets, where a number […]
Continue reading »Mouth-watering meals in minutes, with the help of Marley Spoon
Posted on 21st June 2018 in Marketing, News
Berlin-based Marley Spoon is one of a host of new companies now offering regular delivery of a food box, filled with fresh ingredients, for busy people who lack the time or inspiration to shop for and prepare an appetising meal. The Marley Spoon boxes come packed with healthy, high-quality ingredients, and a clear, step-by-step guide […]
Continue reading »The wood that lasts 100 years – or more?
Posted on 11th April 2018 in Corporate Responsibility, News
Accsys Technologies produces Accoya, a kind of wood that could be the world’s most durable. Longer lasting than teak, and with a stability and hardness that makes it ideal for windows, decking, building structures and bridges, Accoya is guaranteed by its makers to last 50 years. In fact independent tests project a lifespan of up […]
Continue reading »France leads on food sustainability in Barilla Foundation/EIU study
Posted on 10th December 2017 in Corporate Responsibility, News
France was named the most sustainable country world-wide for food, scoring highly in terms of nutritional balance and waste management. Italy came out top of the rankings of most sustainable agricultural systems world-wide. The second edition of the Barilla Center for Food & Nutrition’s Food Sustainability Index, compiled in collaboration with the Economist Intelligence Unit, was launched […]
Continue reading »Know how to ask the right questions in interviews
Posted on 25th March 2013 in Communications, Our Blog
Though we often find ourselves the subjects of interviews, sometimes the tables are turned and we find that we’re the ones doing the questioning. What’s the first-time interviewer to do? Though asking questions may seem as natural as chatting with a friend, there’s a true art to interviewing. If you don’t have the time to […]
Continue reading »One simple trick to transform your media appearances
Posted on 28th February 2013 in Communications, Our Blog
Whether for print, radio, television or the web, there’s no denying that media appearances can be disastrously stressful. In addition to worrying about your appearance, your posture, and your tone of voice, there’s that pesky problem of what in heaven’s name you’re going to talk about. How do so many CEOs and politicians so […]
Continue reading »Those bourgeois bohemians, and why they’re good for business
Posted on 22nd November 2012 in Corporate Responsibility, Marketing, Our Blog
Parodied, mocked, and dismissed, the bourgeois bohemian is nonetheless a huge cultural force. “Bobos’” for short, these are the people who reject conspicuous consumption and mass consumerism in favor of all things local, organic, artisanal, handmade and authentic. As (slightly) exaggerated in the sketch comedy show Portlandia, these are the people who demand not only to know if […]
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