OXBY Investment Sentiment Monitor triggers media debate

The Dutch asset manager OXBY launched a new investment sentiment monitor this week and got solid media coverage thanks to Media Wise. The media coverage in turn triggered an active online debate. The article, which can be viewed at www.OverGeld.nl, was the most read item throughout the day on the webiste of leading Dutch daily De […]

Continue reading »

Communicating on cancer: Media Wise advises on international training programme

Few nurses are provided with communication training as part of their medical education. Nurses who deal with cancer patients on a daily basis would benefit in particular from extra assistance. That is the view of many academic experts, who are working together with PACE, a Lilly Oncology Initiative, and Media Wise to design a three-day, […]

Continue reading »

Know how to ask the right questions in interviews

Though we often find ourselves the subjects of interviews, sometimes the tables are turned and we find that we’re the ones doing the questioning. What’s the first-time interviewer to do? Though asking questions may seem as natural as chatting with a friend, there’s a true art to interviewing. If you don’t have the time to […]

Continue reading »

One simple trick to transform your media appearances

  Whether for print, radio, television or the web, there’s no denying that media appearances can be disastrously stressful. In addition to worrying about your appearance, your posture, and your tone of voice, there’s that pesky problem of what in heaven’s name you’re going to talk about. How do so many CEOs and politicians so […]

Continue reading »

Dutch media coverage for Alvimedica

The arrival of Turkish medical equipment maker Alvimedica in the Netherlands attracted nice media coverage thanks to Media Wise.

Continue reading »

A Very Merry Christmas 2012 from Media Wise and The Green Place!

Good communication starts with thorough preparation. We will bring you all the arts, without undue frustration. Crafting crafty messages, drafting presentations. Helping you to make your points to excellent ovations! Good sustainability is crucial to survival. It can be an instrument to kindle a revival. Measure, manage, innovate at each stage of your journey. Spread […]

Continue reading »

Those bourgeois bohemians, and why they’re good for business

Parodied, mocked, and dismissed, the bourgeois bohemian is nonetheless a huge cultural force.  “Bobos’” for short, these are the people who reject conspicuous consumption and mass consumerism in favor of all things local, organic, artisanal, handmade and authentic. As (slightly) exaggerated in the sketch comedy show Portlandia, these are the people who demand not only to know if […]

Continue reading »

ADHD media training in six languages in Stockholm!

In July, Media Wise collaborated in a media training on the topic of Attention Deficit Hyperactivity Disorder in the Swedish capital, Stockholm. The Media Wise trainers were Emma Robson and native German speaker Carsten Heer. We took the first plane in the morning out and got the last flight back, having provided interview training in six […]

Continue reading »

What lies buried under CSR reporting? An engaging story!

Many corporations are suffering under the increased demands of sustainability reporting. Reports prepared to satisfy the Global Reporting Initiative standards, along with reports specific to individual investors, often mean that social responsibility and communications departments are swamped with the minutiae of slightly different questions that can require vastly different answers. Public-facing storytelling gets buried under the pressure of […]

Continue reading »

Media Wise does first Hungarian language media training

In mid-June, Media Wise collaborated in a large-scale media training for experts on heart attack prevention in the Hungarian capital, Budapest. For the first time ever we conducted the training in the Hungarian language, fortunately through a simultaneous translator. “It was a learning experience for the journalist, as well as the ‘trainee’,” said Media Wise […]

Continue reading »