Services
Advance preparation is the key to success! Media Wise can help you get your message across loud and clear.
Are you going to be speaking at an event and would like some media training from expert professionals so that you are well prepared? Media Wise can help you develop your story and messages and polish your performance. We provide communications training for media interviews, crisis situations, presentations and career interviews. We have helped hundreds of directors, managers, experts master their media speaking skills on general as well as technical topics such as science, finance and technology. We also offer writing training and business communications training in English for non-native speakers.
Our trainers are experienced journalists and communications professionals.
We provide training for small groups and individuals, on location or online. We work in English and in many other European languages: Dutch, French, Italian, Spanish and more. Duration: half a day or a full day.
Media Training
Media interviews represent both opportunities and threats. Media Wise helps you eliminate risk by showing you how to master the interview process to the extent that even negative situations are turned into positive publicity moments.
Get:
- Practice in television, radio and print media interviews
- Guidance on style and technique
- Evaluations of performance
- Help in identifying and formulating key messages
- Practice in anticipating questions likely to be asked
- Practice in turning negative questions into positive answers
- Advice on dealing with the international financial media
- Suggestions on how to use the media more frequently and more effectively
Presentation Training
CEO’s, finance directors, marketing managers, scientists, economists and other professionals turn to Media Wise for individual and group assistance with their presentations. Some are looking for fine-tuning and a confidence boost ahead of an important pitch. Others want to improve their skills generally in order to communicate more effectively with internal and external audiences. Others want to learn how to create an effective presentation rapidly from scratch. We cover all these areas in media training programmes tailored to clients’ specific requirements. During our presentation rehearsal sessions we address content and all aspects of non-verbal communications. We record participants’ performances on video and analyse them afterwards, indicating to participants areas for improvement and helping them to make adjustments.
Areas covered include:
- Developing / improving content and structure
- Developing / improving visual aids
- Delivery style and technique
- Key message development
- Anticipating and handling questions & answers
Specialisations:
- Crisis communications training
- Presenting to financial audiences
- Presenting to scientific audiences
- Sales training
- Presenting in English
- Job interview training
Leadership Communication Skills Training
If you are lucky enough to be promoted to a senior executive position, or if you assume a new role with formal communications responsibilities, our leadership communications skills courses will equip you well with the tools and messages for
making you more confident, competent and convincing.
Made up of three, sessions, focusing on presentation, media and stakeholder engagement, the three-hour long leadership communications trainings are closely tailored to the responsibilities of the individuals. The focus of the sessions can include communicating with shareholders, the board and Supervisory Board, analysts and the general public, customers, unions and regulators, as well as managing a crisis and communications with employees. Through a series of role play exercises, participants will practice and perfect their verbal communications during formal and informal communications events, such as giving media interviews, presenting to internal and external stakeholders, and mastering Q&A sessions. The leadership media trainings are given by Emma Robson, an experienced former journalist and qualified professional coach with extensive experience in training senior executives.
Online or in person communications training: which is better for your situation?
Research confirms that while online learning is highly effective for knowledge acquisition and flexibility, in-person training is generally superior for skill development, behaviour change, and fostering collaboration. The physical, interactive environment of in-person training allows for immediate feedback, hands-on practice, and deeper relationship building, which are crucial for complex, interactive, or behavioural learning.
Online training is highly flexible, offering the possibility to stage the trainings over a longer period. It’s a highly efficient for quick, theoretical updates or dispersed teams. However, for leadership development and team cohesion, in-person training is considered superior.
Writing Training
For all internal and external communications.
An interesting story that discusses and answers an audience’s questions remains a key success factor, whether digitally or in print. Identifying topics that are trending and that score well with audiences, and writing them clearly, simply and engagingly, are skills we have honed and perfected over the decades as experienced journalists and copywriters. Let us share with you some of the tricks of the trade.
Our writing workshops are usually tailored to specific company needs but nearly always contain these basic elements:
- Key message development
- Content and structure development
- Tailoring the message to non-technical audiences
- Tone of voice
- Precision vocabulary
- Keyword definition
- Intercultural aspects
- SEO optimisation for search engine efficiency
>> Click here to request further information on our trainings.
