media attention | Media Wise

BBC Awards PR campaign generates 160+ news items

Posted on 27th April 2010 in News

Media Wise has just wrapped up another successful PR campaign. The BBC Young Writers and Public Speaking Awards 2010, which took place in April this year, received overwhelming media attention, achieving over 160 hits in the media. And it wasn’t just traditional media that picked up on the news: the students competing for the accolade […]

Astra Zeneca Netherlands CEO argues in favour of GP visits

Posted on 25th March 2010 in News

At a national healthcare debate organised by the Netherlands pharmaceutical industry association Nefarma, Astra Zeneca Netherlands CEO Hans Sijbesma defended doctor visits by pharmaceutical reps. These visits ensure that doctors receive clear, complete and accurate information about existing products and are kept to date about innovations, he said. View a video report on the debate […]

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Tag: media attention

BBC Awards PR campaign generates 160+ news items

Astra Zeneca Netherlands CEO argues in favour of GP visits